Want to know one way to immediately give your social media accounts a boost? And while it’s not really a secret, it’s something that even I have to remind myself about once in a while — it’s all about consistency. It sounds so simple (like eat right and exercise) but it can actually be hard to stick to (like eat right and exercise, lol).
But, if you consistently post and engage with your audience on any social media platform, you’ll start to see those efforts turn into higher levels of engagement, and perhaps even new connections!
One of the best ways to set yourself up for success with social media consistency is to schedule regular weekly meetings. Whether you are a mighty team of one, or part of a group of social media contributors, this can help keep you accountable to the task at hand.
But holding the meeting is just part of the formula for social media success. If you’re like me, you want a little bit of structure so you are maximizing this time. Below are three steps to an effective social media editorial meeting.
Step One: Plan
This is where you (on your own or with your team) go through a checklist of items that include:
Successes — Take a few minutes and review your posts from the previous week, and give yourself a pat on the back for your content, engagement (or consistency!). Many apps and platforms have built-in metrics. You can also use tools such as analytics.Twitter.com. Social media is hard work, and you should definitely take a moment to celebrate any wins.
Updates — Are there any campaigns or posts you were working on last week that you completed? Or other projects that impact your social media efforts (like compiling all of your passwords in one place, or finalizing your strategy)? Make sure to check those off your list.
Upcoming holidays and dates — This is when you pull out your handy editorial calendar of upcoming holidays and important dates to see how you might be able to engage with your audience.*Important tip: This isn’t just about jumping on trending hashtags and conversations. So, only focus on dates that are relevant to your organization, or feel authentic to your brand.
Upcoming events — Now that you’ve covered off local, national and global events, make sure you also take time to plan out how you will highlight and share information about your events. And if there are multiple social media contributors, this also helps them understand the individual priorities of everyone in the group.
Fill in the gaps — Finally, consider other ongoing content you might want to talk about that relates to your organization. Perhaps there are regular workshops, training or volunteer opportunities that you can post about on a weekly basis.
Step Two: Implement
Now that you’ve decided what content you would like to share, you have to actually implement your plans! Here are a few things to consider:
- If you’re part of a team, who will create which pieces of content?
- Also, who is in charge of scheduling in the content? (And in case you haven’t heard, you can now schedule Instagram grid posts and IGTV content right from your desktop!)
- Most content requires visuals. So consider relevant photos, videos and/or graphics for each post, as well as who will find or create these
- If you plan to link to your website, do you need to update any online content before sharing that link?
- I can’t stress this enough — make sure your social media plans don’t just focus on sharing your own info. Get out there and engage with your community’s content (aka, share, like, comment).
- Also, don’t forget to respond to every comment, question and mention that your brand receives. This is a conversation, so don’t leave your people on hold.
Step Three: Measure
Ok, so you probably aren’t looking at your metrics every week. But you should be looking at them monthly or quarterly. That’s because this information helps inform Step One. These numbers give you insight into what is and isn’t working — and that ultimately helps you become more strategic about what you post, and where.
Note: And don’t forget to keep track of your time! Knowning how long it takes you to manage social on each channel is one of the most important metrics of all.