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social media trends for 2021: Sound Up

social media trends for 2021: Sound Up

Over the last few weeks, I have been highlighting what I think are some of the top social media trends to watch for in 2021. Trend No. 1 featured vertical posts, Trend No. 2 was about heartwarming content, and today, I’m going to talk about what I...

Social Media Trends for 2021: Heartwarming Content

Social Media Trends for 2021: Heartwarming Content

In the first part of this series on social media trends for 2021, I shared Trend #1 — vertical social media posts. This week, we're going to look at another trend that reflects our 2020 reality, but will continue to be just as important in 2021....

ICYMI: November Social Media Recap

ICYMI: November Social Media Recap

It really is amazing how many BIG social media updates can happen in just one month. Case in point, here are some of the top updates that rolled out in November 2020:  Twitter launched its own version of Stories  Snapchat unveiled a new in-app...

Social Media Trends For 2021: Vertical Posts

Social Media Trends For 2021: Vertical Posts

Over the next few weeks, I’m going to highlight what I think are some of the top social media trends to watch for in 2021. By no means is the list meant to be exhaustive. These are just a few trends that I’ve noticed over the last year, and could...

Mental health supports for social media managers

Mental health supports for social media managers

The hardest time of my life as a social media manager started in fall 2017. At the time, I was working at a mid-sized university in Ontario. I still remember getting home on a Friday night and receiving a text from my manager asking me if I had...

ICYMI: October Social Media Recap

ICYMI: October Social Media Recap

Welcome to the October social media recap! Here are some of the top stories from last month: Facebook tries to consolidate its power by intregrating Facebook, Instagram and Messenger even more If you don't shop on social media yet, Instagram and...

Happy 10th birthday, Instagram!

Happy 10th birthday, Instagram!

Instagram officially launched 10 years ago, on Oct. 6th 2010. Since then, millions of us have been "Doing it for the Gram." And this photo- and video-sharing app shows no signs of slowing down. To mark the anniversary, we thought we would share...

ICYMI: September Social Media Recap

ICYMI: September Social Media Recap

Welcome to the September social media recap! Here are some of the top social media stories from last month: TikTok narrowly avoids a ban on new app downloads in the U.S. LinkedIn jumps on the vertical-video trend  Netflix releases a documentary...

How to create a Twitter list

How to create a Twitter list

What if you could quickly check a group of Twitter accounts without having to search or follow each individual one? You can! Twitter Lists are probably one of the platform's best-kept secrets. And the good news is they are easy to create and...

ICYMI: Social Media in August 2020

ICYMI: Social Media in August 2020

Welcome to the August 2020 social media recap — and you should buckle in because it was a pretty crazy month.  TikTok took it on the chin but kept on fighting (well, except for the CEO) Facebook-owned Instagram launched TikTok copycat Reels (not to...