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Honouring the GIF

Honouring the GIF

GIFs have been a gift to social media, and in today we're going to honour them and the recently deceased creator, Stephen E. Wilhite, who passed away earlier this month at the age of 74. Keep reading if you want to learn more about what GIFs are,...

Wendy’s National Roast Day was 🔥

Wendy’s National Roast Day was 🔥

It might be cold outside, but it was warm and 'roasty' on Twitter on Jan. 12, as the @Wendys account took down anyone who asked, as part of the fast-food giant's annual #NationalRoastDay. Brands, influencers — and many others — opted in for a...

Let the (Social Media) Games Begin

Let the (Social Media) Games Begin

The Olympic Games are officially underway (congrats to the Canadian swimmers and divers leading the way with Canada's first two medals and our first gold medal 🎉). But in the competition that is social media, you might be a bit shocked about the...

social media trends for 2021: Sound Up

social media trends for 2021: Sound Up

Over the last few weeks, I have been highlighting what I think are some of the top social media trends to watch for in 2021. Trend No. 1 featured vertical posts, Trend No. 2 was about heartwarming content, and today, I’m going to talk about what I...

Social Media Trends for 2021: Heartwarming Content

Social Media Trends for 2021: Heartwarming Content

In the first part of this series on social media trends for 2021, I shared Trend #1 — vertical social media posts. This week, we're going to look at another trend that reflects our 2020 reality, but will continue to be just as important in 2021....

ICYMI: November Social Media Recap

ICYMI: November Social Media Recap

It really is amazing how many BIG social media updates can happen in just one month. Case in point, here are some of the top updates that rolled out in November 2020:  Twitter launched its own version of Stories  Snapchat unveiled a new in-app...

Social Media Trends For 2021: Vertical Posts

Social Media Trends For 2021: Vertical Posts

Over the next few weeks, I’m going to highlight what I think are some of the top social media trends to watch for in 2021. By no means is the list meant to be exhaustive. These are just a few trends that I’ve noticed over the last year, and could...

Mental health supports for social media managers

Mental health supports for social media managers

The hardest time of my life as a social media manager started in fall 2017. At the time, I was working at a mid-sized university in Ontario. I still remember getting home on a Friday night and receiving a text from my manager asking me if I had...

ICYMI: October Social Media Recap

ICYMI: October Social Media Recap

Welcome to the October social media recap! Here are some of the top stories from last month: Facebook tries to consolidate its power by intregrating Facebook, Instagram and Messenger even more If you don't shop on social media yet, Instagram and...

Happy 10th birthday, Instagram!

Happy 10th birthday, Instagram!

Instagram officially launched 10 years ago, on Oct. 6th 2010. Since then, millions of us have been "Doing it for the Gram." And this photo- and video-sharing app shows no signs of slowing down. To mark the anniversary, we thought we would share...