About The Social Platypus

Let’s get social

    If you manage social media for a company, organization, or yourself, you know how hard it can be to keep up with updates, news, and trends. That’s where The Social Platypus comes in (or as I like to say, a “tsp” of weekly social media knowledge).

    One part news. One part entertainment. And so much fun. The Social Platypus is your chance to level up your social media knowledge every week. And let’s face it, learning about platform updates can be a bit dry. So I try to break down all of the latest news in a way that makes you want to read about it.

    But this newsletter is really about you. We know that many of social media strategists and managers are in small teams (or teams of one!). And that you often have to sell your skills and your ideas. I want to help give you the support you need to go into your boss’s office and say, I need $$ for ads, and this is why. Or, I want to run this campaign, and this is why. Or I need a raise, and this is why.

    And perhaps you’re just starting out. Or maybe you’ve been doing this for a while. Either way, I want you to be a leader in your organization. Social media is more important than ever, and by subscribing to The Social Platypus, you’ll be able to level up your knowledge and build your personal brand as a social media expert.

      So what do you get?

      • A weekly newsletter with the latest social media news, tips and trends
      • A community of peers that you can connect with monthly 
      • Access to additional resources and training

      About Me

      After spending close to a decade managing social media for a university in Ontario, Canada (and more than a few crises), I know exactly what it feels like to be the voice of a brand. I know what it feels like to have to build an online community, and to try and keep up with platform updates and news. And I know what it feels like to do a lot of that on your own.

      That’s why I decided to create an email newsletter and online community that supports all of the social media managers out there like me, who would have loved to have found an easy way to stay up-to-date and to connect with people just like me. 

      I hope you enjoy being a part of this community!

      Sandra Muir, The Social Platypus

      Sandra Muir

      Founder, Editor-in-Chief